It is that time of the year again when almost all Indians are a brand’s TG with the festive season beginning from Ganesh Chaturthi in August to Christmas in December. It also used to be the time when we…

The New Normal It's been approximately two months now since the Coronavirus began to turn our lives over. From practicing social distancing and becoming accustomed to an indoors-only existence to constantly washing hands and wearing masks, the Coronavirus is something…

  No one can blame your brand for getting behind on Valentine’s Day promotions. Most consumers are still clearing away Christmas decor and comparing New Year’s resolutions when February rolls around. The next thing you know, every consumer is out there scrambling…

  Not very long ago, Diwali and New Year were the only two occasions in the year where we shopped, ate and danced away, even went on holidays and spent on things which we otherwise wouldn’t. We would save up…