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Instant Win Sweepstakes 101


  The term ‘Sweepstakes’ became really popular in the 1950s when people began to realize how advantageous the promise of a free prize was for sales and brand recognition. As a concept, the origin of an instant win sweepstakes is…

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Keep Calm & Plan a Contest

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  One of the oldest known examples of contests is, European sea-faring nations offering a ‘grand prize’ to anyone who would find a solution to determine the longitudinal positions of ships at sea. Cut to 21st century, and contests have…

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