When we talk about fan engagement, it’s about not just capturing and harnessing the excitement that surrounds a major sporting event, it’s about how brands can connect with fans in a relevant and seamless manner when they are in the…

The Big Picture 365 million Video Views in 8 hours[1]. That’s the number of eyeballs India vs Pakistan attracted during their match in the 2019 Cricket World Cup on OTT platform Hotstar alone. INR 1200 Crores[2]. That’s the amount of…