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Cracking the Promo Code for Gen Z

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Just when marketers believe they understand their audience, a new technology, new behaviour or even an entirely new audience alters everything. Yes, this holds definitely true for Gen Z! Also referred to as the iGeneration, this demographic makes up about 32%…

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Instant Win Sweepstakes 101


  The term ‘Sweepstakes’ became really popular in the 1950s when people began to realize how advantageous the promise of a free prize was for sales and brand recognition. As a concept, the origin of an instant win sweepstakes is…

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