Samsung wanted to build a long-term engagement with their premium customers, ones who purchased Samsung phones worth Rs. 20,000 and above. They were looking to engage with this customer base consistently and over a longer period instead of instant gratification…

At both a systemic and grass root level, the Indian government has made several efforts like setting up a robust network of banks, introducing zero-balance savings accounts, etc. in order to bring about financial inclusion in the country. Rupay, India's…

In a world full of “how to?” the most pertinent question is “how to make time for family?” Staying true to the brand’s positioning of spreading optimism and cheer, Britannia wanted to start off the ‘year of smiles’ with an…

“Catch ‘em young” - they say, and that’s precisely what Kotak wanted. They launched a savings bank account under Kotak Junior scheme for children aged 0 to 18 years. The account was designed to inculcate the habit of saving in…