In a world full of “how to?” the most pertinent question is “how to make time for family?” Staying true to the brand’s positioning of spreading optimism and cheer, Britannia wanted to start off the ‘year of smiles’ with an…
Packaged rice market in India faces stiff competition from local players as well as private retail brands. Ensuring market penetration through better distribution while remaining economical, poses a big challenge for national players like Kohinoor Basmati Rice. Thus, the budget…
In the digital age when the number of right swipes determine how good looking a person is, it is imperative to appear smart and stylish all the time. People tend to dress up and look their best whether they are…
7uP made a trip down memory lane with their summer campaign, ‘Back to Cool’. The popular 90’s mascot of 7up was revived for their limited-edition bottles with vintage/retro designs. 7up wanted to engage with their customers via this limited-edition packaging…
