At the beginning of the Summer holidays, Allen Solly Junior wanted to engage with their ultimate consumer, that is, kids, and incentivize parents to drop in at their stores, consequently increasing sales. They also wanted to build a database so that…
Wipro’s target market for its Miniature Circuit Breakers (MCB) are electricians in Tier II cities, SEC C & D. Wipro MCB did not have a database of these customers and therefore the customers were unknown in addition to being inaccessible…
Samsung wanted to build a long-term engagement with their premium customers, ones who purchased Samsung phones worth Rs. 20,000 and above. They were looking to engage with this customer base consistently and over a longer period instead of instant gratification…
India is one of the youngest countries in the world. Brands are thus focussing on catering to the young, tech-savvy Indian population, especially during occasions and festivals. Philips is one of the major brands in India that is positioned as…
