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The report is your definitive guide to maximizing brand impact during the festive season, providing insights into consumer behavior and effective strategies for driving engagement and sales. By understanding the current trends and consumer expectations, brands can tailor their promotions to deliver added value and convenience, ensuring they stand out in a crowded marketplace.
22.6 lakh crores: Total consumer spending in India, driven by “revenge shopping” across various sectors. 81% of shoppers: Actively looked for in-store promotions and discounts, up from 74%. 72% of consumers: Prefer shopping for smartphones and consumer electronics during festive seasons. 75% of Millennials and 69% of Gen Z: Willing to pay more for great customer experiences.
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