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With over 150 campaigns, and a whooping 50 million customers delighted, 2019 was the biggest year of BigCity... New Rewards, New Divisions, Cutting Edge Technology, Instant Gratification, and most importantly Rewarding your Customers (instantly and in a transparent manner) - we believe has been our recipe to success. We're now looking forward to 2020 more than ever - for newer challenges and are committed to deliver Promo and Loyalty Innovations which are first to market in India.
Here's a short snippet of our top campaigns executed through 2019 where you can get a sneak peek of what's cooking back stage.
Thank you for all your support and trust – We look forward to working with you in 2020!
EVENTS COMING UP
14th February 2020
Cricket Season begins
Kinder Joy Custom Chatbot
Kinder Joy was looking to engage with its audience and giveaway kids-oriented rewards as incentives. Through this, they wanted to strengthen their Doraemon association. We came up with a Doraemon-themed chatbot to collect entries for a contest and let a lucky customer win a full expense paid trip to Tokyo and first 45,000 customers to win Doremon books and crayons.
HP Back to School
‘Back to School’ is HP’s flagship campaigns where it aims to increase sales of laptops through all channels. For this, we came up with a reward solution wherein Meritnation was brought on-board, and we offered an Annual Education Course of upto Rs.35000 on every purchase. Two lucky winners stood a chance to win a fully paid trip to Space Center, USA.
Philips Health Rewards
Philips wanted to run a promotion around their Air Purifier range targeted towards a health-conscious audience. We came up with an offer wherein on every purchase customers received a health rewards booklet. They could redeem 4 rewards: Health Check-up, Doctor's Consultation, 15-days Gym Pass and a 7-days Yoga Pass; perceived value of which was upto Rs.15000.
Snickers Meet & Greet
Snickers wanted to run a promotion during the 2019 World Cup. We came up with an offer wherein on every purchase, customers received a Rs.100 Myntra gift voucher. Every hour customers stood a chance to win movie vouchers, laptops, KTM bike, trip to England and the mega prize - a meet and greet with MS Dhoni.
HSBC Customer Engagement
HSBC launched the Smart Value Credit Card and they wanted to reward customers at every touchpoint. We came up with an offer wherein on every sign up, first transaction and annual fee payment - customers received a 3-month Gaana subscription and Amazon gift vouchers worth Rs.250/Rs.500.
Cadbury 'My Wish Pack'
Cadbury was looking to increase sales and create a buzz with an on-pack promotion to induce repeat purchase. We came up with an offer where on every purchase of a special ‘Wish Pack’ edition, customers stood a chance to win smartphones, laptops and LED TVs. The offer went live on over 4 Crore packs PAN India.
Kingfisher IPL Promo
Kingfisher wanted to engage with their customers and increase sales by running a cricket-themed contest during the IPL season. We created a real-time prediction game, wherein customers registered to claim an assured cab or movie voucher and predicted overs in a LIVE game.
Max Holiyays Summer Promo
Launching their summer collection, Max wanted to offer consumers high perceived value on purchase. Given last years’ success of the Summer campaign, Max wanted to re-run Max Holiyays, wherein on purchase of Rs.3999, customers received an assured day out GV for a family of four.
Pedigree MTO Promo
Pedigree wanted to run an MTO promo where their packs would stand out on shelves at stores. To create excitement among customers who bought Pedigree for their pets, we curated an assured reward offer wherein on purchase of 1 kg and 10 kg packs, customers received Ola vouchers.
To know more about our work and services get in touch with us!
Our services have been used by 200+ brands touching over 30 million customers.
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