The festive season is no longer just a time to offer discounts and hope for the best. With consumers being more selective, it’s clear that brand loyalty today is built on emotional connections. While discounts may drive short-term sales, it’s the right rewards—whether experiential, cashback, or digital GVs—that help brands build relationships that last beyond a single transaction.

This festive season, it’s not enough to just offer a sale. Customers expect more. They want brands to offer something that resonates emotionally, and that’s where the right rewards come in. Whether it’s a luxury staycation, cashback, or digital vouchers, choosing rewards that align with your customers’ desires can turn a festive promotion into a lasting brand experience.

Let’s break down why rewards are the competitive advantage you need during any festive season and how they can push your brand from being just another promotion to being the festive highlight your customers remember.

Why Should You Care About the Right Rewards?

When done right, rewards don’t just incentivize—they build emotional bridges between your brand and your customer. Here’s how offering the right rewards, be they experiential, cashback, or high-value products, can help you win big this festive season.

1. Emotion Sells—Discounts Don’t

You’re not just selling products during Diwali or Christmas—you’re offering the joy of the season. The right rewards tap into those emotions far better than a discount ever could. Whether you’re offering a family dining experience, cashback on a high-value purchase, or even exclusive branded merchandise, these rewards help your customers associate their festive joy with your brand.

At BigCity, we have over 16 years of experience executing 500+ festive campaigns, proving that the right rewards make a lasting impact.

Take the Disney+ Hotstar Festive Sentiment Survey 2024, which shows that 65% of consumers are more likely to remember and engage with a brand that offers rewards—be it cashbacks, personalized experiences, or premium products—tied to festive celebrations, over simple price reductions.

2. Personalization Is No Longer Optional

Consumers don’t want to feel like just another number. Offering personalized rewards, whether it’s a fitness session for the health-conscious or a salon experience, helps your brand connect with customers on a personal level. HT Media’s Consumer Trends Report shows that 47% of Indian consumers are increasing their festive spending, but they’re actively seeking value beyond price. Tailoring your rewards—whether experiential, product-based, or financial—ensures your brand becomes part of their personal festive journey.

BigCity offers customizable rewards—from assured cashbacks to digital vouchers and much more —that can be tailored to your customer’s unique preferences. With over 10 million happy customers during festive campaigns, BigCity knows how to foster loyalty that extends well beyond the holiday season!

3. Build Loyalty That Lasts Beyond the Festive Season

The aim isn’t just to boost festive sales—it’s to cultivate lifelong fans. When you offer meaningful experiences, your brand becomes more than a purchase; it becomes a part of their festive memories.

The Disney+ Hotstar report shows that consumers who receive memorable experiences are 42% more likely to engage with that brand post-festive season. This is where experiential rewards shine—they give your customers a reason to keep coming back, long after the festive period is over.

BigCity’s advanced real-time tracking technology ensures you can monitor your campaign performance and measure the impact of every reward, whether it’s a product giveaway, cashback, or experience.

Proof That the Right Rewards Work

Maggi Festive Bonanza

Maggi took the festive season to the next level by offering not just discounts but exciting prizes every day. Customers could win Reliance Digital vouchers, Gaana subscriptions, and even an SUV! This innovative approach created a high level of engagement and turned the campaign into more than just a product promotion—it became an experience that customers actively participated in.

Havells Open the Door of Happiness

Havells capitalized on the festive excitement with their “Open the Door of Happiness” promotion, where customers purchasing products worth ₹1,495 or more could participate in a gamified experience to win assured rewards like movie tickets or a coffee for two, with a grand prize of a Honda Activa scooter. This well-crafted campaign not only increased product sales but also allowed Havells to connect with their customers emotionally through exciting and personalized rewards.

With 30+ industry awards and a reach spanning 350+ cities, BigCity is trusted by top brands to create campaigns that resonate emotionally and drive results

Why The Right Rewards Should Be Your Go-To This Festive Season

Here’s the bottom line: discounts are temporary, but rewards build relationships. By offering the right mix of cashbacks, products, and experiences, you’re giving your customers something far more valuable than a one-time discount—you’re giving them a reason to remember your brand long after the festive season ends.

So, if you’re ready to craft a festive campaign that resonates, let’s talk. We manage everything from strategy to execution—so you can focus on what matters: making your brand unforgettable this & every festive season.

Get in touch today—because your brand deserves to be the one they remember!