Our Role: Strategy | Ideation | Technology | Partner Management | Rewards | Fulfilment

Overview

Banks and financial institutions by their very nature have fewer customer touch points and therefore need to ensure they maximise their engagement opportunities with their customers. During the Covid lockdown it was more important than ever for banks to stay relevant and create reasons to keep their brand front of mind with customers.

We therefore created a range of highly relevant “At Home” rewards and offers that customers could redeem and use during lock down. Rewards that would give customers a better life during this challenging period. Categories included  hobbies / learning, digital entertainment, home improvement, grocery and health and fitness. All of which could be accessed by simply inputting your card numbers.

Impact

Providing customers with a range of ways to have a ‘Better Life’ in such unprecedented conditions and unchartered waters created a highly emotional bond between the bank and many of its customers. Unique situations, require unique solutions and creating a little bit of the good life at a time when everyday life was extremely challenging for people was an extremely powerful thing to do.