Overview

Trade programs are a vital tool in the FMCG sector to drive sales, strengthen brand presence, and create a mutually beneficial relationship between manufacturers and their trade partners. These programs are critical to maintaining a competitive edge in a sector defined by high turnover, brand loyalty, and wide distribution. 

Solution

The Protinex trade program was delivered via a single platform where campaign details, enrolment process and updates were communicated through a dedicated microsite, accessible to sales field agents across India.  

The program incorporated a multi-tiered reward system to recognize both monthly achievements and overall campaign success through a range of highly aspirational mega reward prizes. Participants who met their monthly sales targets earned e-gift vouchers worth INR 4000. With the top performers at the end of the program wining a range of highly coveted prizes such as motorbikes, laptops, speakers and iPhones. 

Impact

In addition to engaging the field salesforce and driving growth the program also had a significant impact on increasing strengthen relationships with trade partners and driving product visibility at the point of sale.