Our Role: Strategy | Ideation | Technology | Campaign Management | Alliances | Rewards | Fulfilment

Overview

Havells were looking to increase their share of Diwali related spend over this key trading period.

Our strategy was to not only maximise traditional seasonal purchases around larger big-ticket items, but to maximise overall basket spend by also promoting their grooming range of products. Especially as festival season is synonymous with attending parties and festivities, and it is a time when everyone wants to look their best.

We therefore created “Open the Door of Happiness” a gamified experience that customer spending over Rs. 1500 and above could play. Behind each door there was either an assured reward such as a movie ticket or an Rs 100 Bookmyshow voucher or the chance for one lucky customer to win a scooter.

Impact

By focusing on Diwali and the traditions and behaviours associated with the festive season we were able to create a very synergetic reason to spend more with Havells along with a gamified experience that delivered high participation, sales and impact through a very rewarding everyone wins mechanic.