March 2019

With the cricket season starting in March, we're excited to share that we've successfully put together a report based on a consumer survey we recently conducted. This report covers insights related to promos for the cricket season. To get added on to our list for an exclusive copy early on, sign up here.

Apart from cricket, other occasions like Holi, Women's Day and the recent Valentine's Day have made the first two quarters of this year, a very busy time for all of us. In this issue, we're sharing a few campaigns for each of these occasions from last year. Our Products section is especially dedicated to Women's Day rewards this time around. Whereas our highlighted services includes Abuse Prevention mechanism to ensure that you run a fair game during the cricket season.

Rounding up this edition, we talk about the possibility of a GDPR-like wave hitting India soon and insights to plan a power-pack promo for the Cricket Season in the 'Blog Roundup' section.

We hope this edition proves to be helpful for you with exciting promo ideas for the occasions to come - and well, for all the briefs you have, write to us at and we'll help you launch a cracking sales promotion.

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Services in Spotlight

 Cashbacks and Rebates

Reward customers with BigCity Cashbacks on every purchase. With flexible payouts and faster redemption. We're 20X faster than traditional cashbacks.

 Promo Abuse Prevention

Our Promo Abuse Prevention ensures that all customers are given a fair chance and your campaigns are protected against repeated abuse of promo offers.

New Products

 Shopping Vouchers

Treat your female audience with retail therapy via our custom e-commerce multi-brand vouchers.

 Salon and Spa Vouchers

Giveaway luxury salon and spa vouchers to delight your customers as an ode to women on International Women's Day.

 Magazine Subscriptions

Offer your women target audience free popular magazines subscription for 3-months, 6-months & more.

 Women Health Check-ups

Free health checkups like Haemogram, Calcium, Thyroid tests make for ideal rewards in health category for women.

Top Campaigns

Clarks Women's Day Promotion

With a theme of “Celebrate Womanhood”, last year Clarks launched an exciting International Women’s Day campaign. We designed an offer for this campaign which added more value via assured rewards. Customers could choose from a 3-month coffee card, pedicure or manicure.

JBL #LoveInVegas Promotion & Sweepstake

With the onset of Valentine’s Day, JBL wanted to create a buzz among its TG. In order to capture the attention of a younger, urban audience, we designed an offer where customers stood a chance to win a trip for two to Las Vegas and an assured coffee for two reward on every purchase.

Kingfisher Cricket Gamified Promo

Last year we gamified a promo for Kingfisher during the cricket season where customers could score runs on every bottle, like in a real game. Based on the runs scored, customers received an assured instant recharge and also stood a chance to win Kingfisher cricket merchandise.

Max Summer Collection EBO Consumer Promotion

Given that Max was launching their Summer Collection, the brand wanted to offer consumers high-perceived value rewards instead of regular discounts. Befitting the TG, we came up with an offer where every purchase above Rs.2999 won customers a Day Out GV for a family of four.

Blog Roundup

Cricket Season Promotions 2019: Insights and Ideas

​Is your brand padded up and ready?

Every 4 years, brands in India are taken back to the drawing boards, designing engaging Cricket Season Promotions and campaigns. With the World Cup kicking off in less than 7 months, is your brand ready for one of the world’s biggest sporting event?... Read More

Unlocking the Potential of Back to School Promotions in India

The weeks between carefree holidays and schools reopening are emerging as a sweet spot for back to school promotions in India for retail, e-commerce and consumer electronics sectors that are tapping this market... Read More

GDPR 2.0 - It's Coming The Indian Way

Banks mainly run promotions for three reasons:to acquire customers, activate dormant customers and engage existing customers. Marketing of BFSI products has been a challenge because of RBI guidelines in terms of what banks can offer as rewards. So, banks are limited by budget in what they can do... Read More

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