Our Role: Strategy | Technology | Program Management | Data Analytics | Rewards | Fulfilment

Overview
In this highly competitive sector, product visibility and advocacy are two of the most important factors when it comes to driving sales. Therefore, we built an app-based program comprised of seven modules, each specially designed from the ground up to engage, communicate and motivate a wide range of end users and stakeholders across a variety of retail formats. Ensuring that every customer facing touch point and potential brand ambassador, from bar tenders, shop assistants, managers and liquor shop owners were all focussed to drive product visibility and advocacy.

Creating a revolutionary single 360-degree platform that completely innovated the way in which Budweiser engages with the trade and winning Budweiser MarTech Brand of the Year at the 2023 MarTech Awards.

Impact
Bud4Trade has and continues to significantly increase product visibility and advocacy at the point of sale by engaging the channel deeply via a range of automated operational experiences, drastically transforming ABInBev’s relationship with trade partners.