Transform Engagement with Effortless Rewards Integration

Rewards as a Service (RaaS) is a flexible business solution that provides seamless integration of BigCity’s vast, multi-category reward catalogue and fulfillment logistics directly into a client’s existing loyalty program or tactical promotional campaigns. RaaS is ideal for businesses that have already built their own loyalty or incentive system (e.g., points tracking, data management) and require a third-party expert to exclusively handle the supply, sourcing, logistics, and delivery of aspirational rewards. It simplifies reward management, allowing clients to instantly offer a dynamic, high-quality reward currency without managing any of the fulfillment complexities.

RaaS significantly boosts customer engagement by revitalizing the reward proposition within an existing program. By integrating BigCity’s catalogue, clients immediately offer a wider range of desirable incentives that are more relevant and aspirational than their current rewards. Furthermore, our system ensures instant and reliable fulfillment across all digital reward types. This immediate, high-value, and reliable reward delivery strengthens the positive reinforcement loop, which is critical for driving repeat customer behavior and long-term brand loyalty.

BigCity offers a massive, diverse, and continuously updated rewards catalogue, featuring a network of over 10,000 reward partners available via RaaS. The rewards are categorized to maximize appeal and aspiration: Digital Gift Vouchers (for over 250 brands spanning e-commerce, dining, and high street shopping), Cash Payouts (via UPI and wallets), Physical Rewards (including electronics, appliances, and automobiles to drive aspiration), and Exclusive Experiences (such as unique events, movie experiences, and travel packages).

Yes, the reward fulfillment process is fully automated. The RaaS solution automates the entire delivery and settlement process, from the moment your system sends the redemption request to the final delivery of the reward, eliminating the need for manual intervention. The process enables automated digital payouts into UPI, wallets, or bank accounts, and instantly delivers vouchers. This ensures the instant settlement of entitlements, drastically reducing cost and time, and guaranteeing timely and efficient reward delivery across all digital formats.

Yes, the reward catalogue can be deeply tailored and filtered. Even as a service layer, RaaS allows clients to selectively customize the catalogue presented to their customers based on their specific brand needs, budgets, and regional requirements. You can filter the offering to align rewards with customer segments, budget constraints, and even location-based restrictions. This ensures that the reward choices presented to your customers are highly relevant and aspirational to your target audience.

The primary metrics tracked through RaaS focus on the effectiveness of the reward component itself. Businesses can track key engagement metrics such as Redemption Rate (how often rewards are redeemed), Reward Category Preference (what customers choose), Reward Fulfillment Speed, and the Cost-to-Serve per reward. These insights, which BigCity can share through reports, allow clients to understand the appeal and budget efficiency of the rewards offered, helping to optimize the program's overall reward ROI.

Yes, absolutely. The RaaS catalogue's scale and diversity allows it to be precisely customized for clients across multiple industries, including Retail, FMCG, Automotive, consumer durables, BFSI, and Telecommunications, among others. The rewards offered can be filtered and configured to align the incentives with the unique behaviors and aspirations of the target audience within that specific industry, ensuring relevance whether the client is running a trade loyalty, sales incentive, or consumer loyalty program.