BigCity, a leader in consumer promotions in India, has run over 6000 campaigns for 400+ clients. Key trends in promotional marketing are:

1. Experiential Rewards: Post-pandemic, consumers prefer experiences over digital rewards, creating stronger brand connections and social sharing.
2. Digital Transformation: Instant digital rewards are crucial. BigCity uses technology to create smooth promotional experiences, like personalized messages for Covid-19 frontliners.
3. Gamification & AI: Brands use gamified experiences and AI to engage customers and collect data.
4. Long-term Strategy: Continuous, relevant promotions build consumer habits and long-term loyalty.
5. Data Awareness: Consumers value their data and expect rewards for sharing it. Brands should ask for minimal data and offer value in return.
6. Targeted Content: Tailored content and rewards boost engagement and loyalty, especially during seasonal promotions.
7. The Metaverse: This new digital space offers unique engagement and revenue opportunities through AR/VR, cryptocurrency, and NFTs.

BigCity uses these trends to help brands create successful promotional campaigns.