CONSUMER SERVICES
Team BigCity - September 1, 2025
Overview
Fino Payments Bank wanted to drive renewals of its Shubh Saving Account, a product widely used by migrant laborers. The challenge was to design a value-driven incentive that was both practical and easy to redeem for this audience. The campaign needed to cover account holders pan-India and ensure high participation at scale.
Solution
BigCity rolled out a mobile recharge rewards program, offering account holders ₹50 or ₹20 recharge coupons upon renewal. The redemption mechanic was kept extremely simple: customers sent Voucher Code and received their recharge within 24–48 business hours. Each coupon carried a six-month validity and was capped at one redemption per mobile number during the campaign period, ensuring fairness and smooth execution.
Impact
The campaign successfully increased consumer participation and repeat engagement, while also boosting sales during the promotional period. The combination of daily digital rewards and a high-value travel prize created excitement, reinforced Limca’s positioning as a refreshing travel companion, and built stronger brand recall among consumers.
Our platform is designed to handle both, giving clients full flexibility. Our core B2B/Trade Loyalty programs are long-term strategies, often sustained for an average program tenure of 4 years, focused on building retention and maximizing partner lifetime value. However, we also execute short-term, tactical campaigns—or 'short-burst schemes'—such as scratch cards, lucky draws, and high-sales contests, to drive immediate spikes in sales or achieve quarterly targets.
Success is measured through a set of critical Key Performance Indicators (KPIs) tracked in real-time. These metrics cover two key areas:
1. Financial Outcomes: Tracking Sales Uplift (incremental revenue generated), Customer Lifetime Value (CLV), and Average Order Value (AOV) to ensure financial profitability.
2. Behavioural Metrics: Measuring Customer Retention Rate (or churn reduction), program Enrolment and Participation Rates, and the Frequency of Purchases to confirm that the program is successfully changing partner behaviour.
For well-designed and executed B2B loyalty programs, a strong return is primarily driven by:
• Retention: Significantly reducing customer or partner churn, as retaining a client is far more cost-effective than acquiring a new one.
• Incremental Sales: Ensuring that rewards are paid out only for performance that exceeds existing sales baselines, making the program self-funding based on growth.
• Wallet Share: Incentivizing channel partners to prioritize and sell a greater share of your products over a competitor's.
Our expertise spans a comprehensive range of sectors that rely on robust channel partner and trade networks for success. We routinely power campaigns for major brands in Automotive, FMCG, Retail, Consumer Durables, Building Materials (including cement, paint, and sanitaryware), Electrical Equipment (like lighting and switchgear), Oil & Lubricants, and Pharmaceuticals, Financial Services, Telecommunications, and Technology sectors. Essentially, any business that leverages a network of dealers, distributors, retailers, or third-party influencers—such as mechanics, architects, or contractors—to drive product sales can utilize our fully customized B2B loyalty solutions.
A promotech company specializing in tactical and loyalty campaigns, offering Retailer Programs, Influencer Programs, Distributor Programs, and Sales loyalty Programs. We leverage rewards, engagement-based technology, and loyalty strategies backed by AI and insights.
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